Tool
Claude (or another AI assistant)
Price
Free with Claude's Free plan
Time
15 min
Level
Beginner

When you write your own offer, it always looks clear to you: you already know what you mean. An AI assistant asked for its opinion tends to be polite. This prompt does the opposite: it gives it the role of a difficult client and forbids flattery. It follows two tips from Anthropic's documentation: give Claude a role, and separate information with tags.

The prompt to copy

Replace the parts in square brackets. The more precise you are about the target and the price, the more useful the feedback.

Prompt
You are playing a demanding, sceptical buyer: [describe the target, e.g. owner of an 8-person accounting firm]. You have little time, a tight budget and you have been let down by providers before.

Here is the offer being pitched to you:
<offer>
What I sell: [in two or three sentences]
Who it is for: [the target]
The promised result: [what changes for the client]
The price: [amount and form: flat fee, monthly...]
The timeline: [when the client sees the result]
</offer>

Answer in this order:
1. Restate in one sentence what you understood of the offer, the way you would explain it to a business partner.
2. List your 5 most likely objections, from the biggest blocker to the smallest, with your exact words as a buyer.
3. Say what you are missing to decide (proof, example, guarantee, price breakdown...).
4. Score clarity, urgency and price credibility out of 10, with one sentence justifying each score.
5. Suggest 3 questions I should ask real prospects to check your objections.

Rules: do not flatter me, do not rewrite the offer, do not make up any market figures. If you lack information to judge, say so instead of assuming.

How to use it

  1. Fill in the bracketsWrite the offer the way you would say it to a client, not the ideal version. If you struggle to fill in a line, that is already a first result.
  2. Paste it into ClaudeOpen a new conversation on claude.ai and paste the full prompt.
  3. Compare the restatement with your intentIf the sentence from step 1 does not match what you sell, the problem is the text, not the reader. Fix the offer and run it again.
  4. Change the targetRun it again with another target (a busy executive, a very price-sensitive buyer). The objections that come back every time are the ones to address first.
  5. Check in the real worldAsk the three questions from step 5 to five real prospects. Write down their exact words: those are what you will use on your sales page.

Good to know

  • AI simulates a client, it is not one. It helps you prepare the questions; it does not replace answers from real buyers.
  • The scores out of 10 are for comparing two versions of the same offer, not for predicting your sales.
  • The prompt also works for a quote, a service page or a prospecting message: just replace what is inside the tag.

Ground rules. Do not paste confidential data (client names, a client's figures, contracts) into an AI assistant without checking your account's privacy settings first. Describe the target in general terms.

Sources

Once your offer is validated, tracking prospects and follow-ups can run on its own: that is the kind of automation I set up.