Industry · Contractors and trades
Websites, automation and AI for contractors and tradespeople
For contractors and tradespeople, I build a website that brings in quote requests, then automate the work that eats your evenings: quote follow-ups, calls you miss on the job, scheduling and Google review requests. If your current tools work, you keep them. A first automation usually takes 1 to 2 weeks.
Free 30-minute call. Reply within one business day.
+1 ••• ••• ••41 Missed · 10:42
- Text sent: "I'm on a job site, I'll call you back tonight. Describe your project here."10:43
- Reply received: leak under the sink, photo attached10:51
- Added to the "call back" list10:51
- Reminder in your calendar6:30 pm
Day to day
Where does your time go off the job?
- 01
Quotes get written at night, at the kitchen table.
You took the measurements during the day. The quote waits until you find an hour at the computer, and the customer shops around in the meantime.
- 02
The phone rings when you're up a ladder.
You can't pick up. The customer with the leak calls the next name on the list, and you never find out who it was.
- 03
Quotes go out and nobody follows up.
You don't like chasing people, or you remember three weeks later. The customers who were on the fence have signed with someone else.
What I automate
Which trade tasks can be automated?
The ones that always follow the same rules. Your craft, your advice and your prices stay with you: the automation prepares, you approve.
Quote request
One call, three forgotten questions, a second call to get the address and photos.
The website form asks for the type of work, the size, photos and availability up front. The request lands complete in your tool.
Writing the quote
You copy an old quote and change the lines one by one.
From your notes or a voice memo, a draft is prepared with your usual line items and prices. You correct it and send it.
Quote follow-up
When you think of it, if you think of it.
With no reply, an email goes out on day 3, another on day 7, then a "call them" task appears. Everything stops as soon as the customer answers. See the full method.
Missed calls
An unknown number in the call log, no voicemail.
A text goes out right away with a link to describe the job, or a voice agent takes the message. In the evening, you have a call-back list with the reason for each call.
Job scheduling
A notebook, a whiteboard at the shop and texts to customers to confirm.
An approved job shows up in a shared calendar. The customer gets a confirmation, then a reminder the day before you arrive.
Google reviews
You forget to ask, or you ask at the wrong moment.
A few days after the job ends, every customer gets the same message with a link to your profile. Every customer, not only the happiest ones (see below).
Your website
What does a good contractor website look like?
A contractor's website has one job: someone searching for your trade finds you, trusts you and sends a request you can actually work with. Here is the structure I usually suggest, adapted to your trade.
For market price ranges, read "How much does a small business website cost". How I build sites is on the website design page.
- HomeYour trade, your service area and your phone number, visible without scrolling on a phone.
- One page per type of jobBathroom remodels, emergency repairs, window installation: each page answers what your customers type, with its own FAQ.
- Your projectsYour own before and after photos, with a few lines on the work. Nothing borrowed from another site.
- Licenses and insuranceThe credentials you actually hold, shown where customers look for them.
- Quote requestA short form that accepts photos from a phone and lands in your inbox or CRM.
- Legal pagesWritten with you, with your real business details.
AI phone agent
Can an AI agent answer for you?
It can take the message, ask the questions you would ask and send you a clear summary. It doesn't give prices, doesn't promise dates and doesn't replace your on-site assessment. For an emergency, it alerts you right away.
Fictional example, to show how it works. More on the AI agents page.
Incoming call · 2:10 pmHi, my garage door is stuck shut. Can someone come by this week?
Voice agentHe's on a job right now. Let me take your details: your name, your town, and is the door motorized or manual? He'll call you back this afternoon to set a time.
Text you receive · 2:13 pmMotorized garage door stuck, call back, not urgent. Number and town in the record.
Google reviews
How do you ask for reviews by the rules?
The same message for everyone. Google's rules say businesses must not "selectively solicit positive reviews from customers", discourage negative reviews, or offer discounts or gifts in exchange for a review (Maps user-contributed content policy, "Ratings manipulation" section, checked on October 17, 2026). So I don't set up a filter that only sends the link to happy customers. The automation sends the request to every customer when the job is done, and tells you when a new review comes in so you can reply.
How we start
With the task that costs you the most evenings
I won't suggest changing everything at once. We pick one task, get it running, then move to the next one if it's worth it.
30 min · free
Call
You walk me through a typical week: when you write quotes, how many calls you miss, where your schedule lives.
free
Mockup
I build a demo on your case: your quote form, your follow-up, or your home page.
2nd meeting
Demo
You test it with a fake customer. We adjust the messages so they sound like you.
fixed price
Quote
What gets built, with which tools, the timeline and a fixed price, given at the end of the demo.
2-week sprints
Build
A working version at the end of every sprint. Check-ins over WhatsApp, between two jobs.
launch meeting
Launch
Walkthrough, access, documentation. First month of maintenance free with a 6-month plan.
Honestly
What I don't do
It's worth it if
- you send several quotes a week and lose some for lack of follow-up;
- you miss calls from new customers while on the job;
- you want a website you own and can update yourself.
I don't
- sell customer contacts or bought "leads";
- filter reviews, write fake ones, or promise the top spot on Google;
- replace your quoting and invoicing software if it works for you: I connect it to the rest instead;
- let an AI give a price or a date on your behalf.
FAQ
Tradespeople: your questions
I don't have time for a software project. How much of my time does it take?
At the start, the 30-minute call and the demo. After that, a short review at the end of each 2-week sprint, over WhatsApp if that's easier for you. I write the website copy from an interview with you; you only need to read it over.
Do I have to switch quoting software?
No, not if yours works for you. I first look at what it can export or connect to. If you work from a spreadsheet or a Word template, we can start from that too.
Won't a voice agent put my customers off?
It's a fair question, and the answer depends on your customers. We can start with a simple text sent after a missed call, then try the voice agent only outside your working hours. The agent says it's an assistant; it doesn't pretend to be you.
How much does a website or an automation cost for a contractor?
The price depends on the number of pages, the tools to connect and the edge cases. After the free call and the demo of your free mockup, you get a fixed-price quote that doesn't change without your written approval. Any tool subscriptions are paid by you directly.
What if I change my mind or my provider later?
You own the code once the invoice is paid: the source code, the access, the files and the documentation. Any other developer can take over the site or the automations.
First step
Let's talk about what eats up your time
Thirty minutes on a video call. You walk me through how your business runs, and I tell you what could be simpler, roughly what it would cost, and what I would leave alone if I were you.
- Free, no commitment
- Reply within one business day
- A written summary after the call