Service · Design
Logo design and branding, UI/UX design, clear first
I handle logo design and branding, illustration, motion design and UI/UX design for B2B companies and growing teams: brand identity, colors, typefaces, mockups and the interfaces of websites, apps and internal tools. The goal: a client finds you credible at first glance, and a user knows what to do without a manual.
Free 30-minute call. Reply within one business day.
Colors web and print
Logo tested small
What changes for you
What unclear design costs you
- 01
Your logo is unreadable on a phone or on a delivery van.
It was drawn for a business card. Small, in black and white or embroidered, it stops working.
- 02
Every document looks different.
A Word quote, a blue website, green social posts: nothing says it's the same company, and clients feel it.
- 03
Your internal tool works, but nobody uses it.
The buttons are in the wrong place, the words aren't the ones your team uses. That's a design problem, not a code problem.
What I build
What you receive
Files you can use on your own, with any printer or developer: source files, exports and usage rules.
Brand identity
A logo that holds up small and large, two or three colors, two typefaces and the rules for using them.
- Logo variations
- Color palette
- Typefaces
- Brand guidelines PDF
UI/UX design
UX: the flow, who does what and in which order. UI: how each screen looks. Both are tested on a clickable mockup before any code.
- User flows
- mockups
- Clickable prototype
- Components
Everyday materials
The documents your clients actually see, aligned on the same identity.
- Quote and invoice templates
- Email signature
- Social media visuals
- Sales deck
Illustration and motion design
Illustrations drawn for your brand, an animated logo, short videos that show your service or your app in motion.
- Illustrations and mascot
- Animated logo
- Motion design videos
- Social media formats
How it works
How does a UI/UX design project run?
Design moves in 2-week sprints, just like code. The timeline depends on what needs to be created; it is written in the quote.
30 min · free
Call
Your clients, your competitors, the brands you like and the ones you really don't want to look like.
free
Mockup
I prepare a first visual direction, applied to one of your real materials.
2nd meeting
Demo
You see the direction on your materials, tell me what works for you or not, and we adjust together.
fixed price
Quote
What exists and stays, what needs to be created, the exact deliverables, the timeline and the fixed price.
2-week sprints
Design
Two visual directions, you pick one. Then the screens, tested on a clickable prototype.
handover meeting
Files and rules
We go through the source files, exports, brand guidelines and development-ready components together.
Tools
Open files
- Online mockupsmockups and prototypes
- Mockups are shared through a link: you try them and comment right on the screen. The source files are handed over at delivery.
- Standard formatsidentity
- Logo in SVG, PNG and PDF, colors as web and print codes. Usable by any printer or developer.
- Licensed typefacesusage rights
- I choose fonts whose license covers your use, and I tell you which one.
- Accessibilityreadability
- Enough contrast, readable text sizes, buttons that are easy to tap. A design everyone can read also works for your busiest clients.
Honestly
What I don't do
I'm a designer before I'm a developer: what I draw, I can also code.
- No brand strategy for a large corporation.Brand platform, international naming, consumer research: that's the job of a branding agency.
- No AI-generated logo delivered as is.You must be able to register it and use it with no doubt about where it came from.
- No video shoots.I create motion design videos (shapes, text, animated interfaces), not footage with cameras and actors.
Frequently asked questions
Design: your questions
What's the difference between UI and UX?
UX (user experience) decides the flow: which steps, in which order, with which information. UI (user interface) decides the look: colors, text, buttons. A beautiful UI on a poor UX is still hard to use.
How much does a brand identity cost?
It depends on what already exists and which materials need to be created. After the free call and the demo of your free mockup, you receive a fixed-price quote that lists every deliverable.
Can you modernize my logo without changing everything?
Yes, and it's often the right choice when your clients already recognize it. I keep what makes it recognizable and fix what causes problems: readability at small sizes, colors, missing versions.
Do I own the rights to the design?
Yes, once the invoice is paid. The transfer of rights on the delivered work is written into the quote, and you receive the source files. Only the fonts remain under their own license, which I tell you about.
Do I need a design before building a website or an app?
For a website or an app, yes: fixing a mockup takes a few minutes, fixing a coded screen takes hours. When I also do the development, the design is part of the same project.
First step
Let's talk about what eats up your time
Thirty minutes on a video call. You walk me through how your business runs, and I tell you what could be simpler, roughly what it would cost, and what I would leave alone if I were you.
- Free, no commitment
- Reply within one business day
- A written summary after the call