Industry · Shops and restaurants
Websites and automation for shops and restaurants
For a shop or a restaurant, I build a website that makes people want to come in and takes bookings, then automate what interrupts you during service: confirmations, reminders, a loyalty card, answers to common questions, and opening hours kept up to date everywhere. You stay behind the counter; the rest follows.
Free 30-minute call. Reply within one business day.
Pick a time
Friday · 4 guests
Day to day
What interrupts you during service?
- 01
The phone rings during the rush.
"Any tables tonight?", "Are you open Monday?" Every call pulls you away from a customer standing right in front of you.
- 02
Messages pile up across three apps.
Instagram, email, the website form: you reply at night, after the person has already booked somewhere else.
- 03
You close for a day, and your hours are wrong everywhere.
There's a note on the door, but the website and the Google profile say "open". People make the trip for nothing and mention it in a review.
What I set up
What can a shop automate?
Anything that repeats from one customer to the next. The welcome, the advice and the quality of what you sell stay yours.
Bookings
- Time slot picked
- confirmation
- reminder
- one-tap cancel
On your website, without a phone call. If you already use a booking tool you like, I connect it to the site instead of rebuilding one.
Loyalty
- Purchase
- point added
- reward offered
A loyalty card on the phone instead of cardboard: in a small app or a customer area on the website, whichever suits your customers.
Replies to messages
- Question
- answer from your own info
- you, if it's unusual
Hours, directions, allergens, private events: an assistant answers from your information and hands over to you for everything else.
Hours and closures
- You change it once
- website updated
- Google profile updated
One place to edit your hours and one-off closures, pushed to where your customers read them.
Customer reviews
- Visit or order
- review request
- alert when a review arrives
The same request to every customer, and an alert so you can reply quickly, especially to mixed reviews.
Takeout and online store
- Order
- payment
- pickup slot
To sell online, I work with Shopify: payments, stock and shipping are already handled.
Your website
What should a restaurant website include?
What customers look for before they come, readable on a phone in a few seconds. Here is a typical structure for a restaurant; for a shop, the menu becomes your catalog or the brands you carry.
How I build a site is on the website design page.
- HomeA real photo of the room or the food, today's hours, the "Book" button.
- The menu, as textNot a PDF that's unreadable on a phone: a page Google understands and that you edit yourself when the specials change.
- BookAvailable times, party size, instant confirmation.
- Getting hereAddress, directions, parking, accessibility.
- Groups and eventsPrivate hire, group menus, a form that asks the right questions.
- Legal and privacy pagesWith your real business details.
Website or app
Do you need an app, or is a website enough?
For most shops and restaurants, a good website is enough. An app makes sense when the same customers come back often.
| Option | When to choose it | What to know |
|---|---|---|
| Website with bookings | Customers mostly find you on Google and book now and then. | Nothing to download. It's the foundation, so it comes first. |
| Your existing booking tool | You already use one and it works for you. | We keep it and connect it to the site. Its terms and fees are set by the vendor; check them on its website. |
| Mobile app | A base of regulars: loyalty, repeat orders, notifications. | Customers need a reason to install it. More on the mobile apps page. |
Reviews, unfiltered. Google's rules say businesses must not "selectively solicit positive reviews from customers", discourage negative reviews, or offer discounts or free products in exchange for a review (Maps user-contributed content policy, "Ratings manipulation" section, checked on October 17, 2026). So no "free coffee for a review": I set up the same request for every customer.
How it works
A project that fits around your hours
Meetings happen outside service, and approvals can go through WhatsApp.
30 min · free
Call
You tell me what makes you pick up the phone most often and where customers find you.
free
Mockup
I build a first version of your website or your booking flow.
2nd meeting
Demo
You book a fake table, get the reminder and tell me what feels off.
fixed price
Quote
Pages, tools, timeline and a fixed price, at the end of the demo.
2-week sprints
Build
A working version at every sprint, on a temporary address, with your real photos.
launch meeting
Launch
I show you how to change the menu, the hours and the photos. First month of maintenance free with a 6-month plan.
Honestly
What I don't do
It's for you if
- you lose bookings or orders because nobody answers;
- your hours and your menu change often;
- you have regulars you'd like to see more often.
I don't
- run your social media day to day: I can automate replies, not post on your behalf every week;
- buy reviews or followers;
- let an assistant answer a complaint or an allergy question it doesn't know: in that case, you answer.
FAQ
Shops and restaurants: your questions
Can I update my menu and hours myself?
Yes. It's the first thing I show you at launch. Changing a dish, a price or a one-off closure takes a few minutes, from your phone.
I already have a booking tool. Do I need to switch?
No, not if it works for you. I connect it to the website and add what's missing, such as reminders or a review request after the visit, when the tool allows it.
Can an assistant that answers messages get things wrong?
Yes, which is why it only answers from the information you give it (hours, menu, directions) and hands over to you as soon as a question goes beyond that. For allergies, it points to you or to the written information you have approved.
Does a digital loyalty card have to be an app?
No. Depending on your customers, a customer area on the website can be enough. An app makes sense when customers come back often and notifications are useful to them.
How much does a website for a restaurant or shop cost?
The price depends on the number of pages, online booking or selling, and the tools to connect. After the free call and the demo of your free mockup, you get a fixed-price quote. Market ranges are in the article "How much does a small business website cost".
First step
Let's talk about what eats up your time
Thirty minutes on a video call. You walk me through how your business runs, and I tell you what could be simpler, roughly what it would cost, and what I would leave alone if I were you.
- Free, no commitment
- Reply within one business day
- A written summary after the call